Authored by
Mary"s Pages
on
April 28, 2021
The market planning process is a systematic method of identifying and responding to market opportunities
The market planning process is a systematic method of identifying and responding to market opportunities. Goals are selected, and opportunities to achieve these goals are identified. Once target markets are identified, the firm then adapts the marketing mix to meet the needs of the market. Finally, the firm allocates resources and implements the marketing plan.
True or False ?
Answers and comments:
True.
Market planning is always systematic and definite. Following the method will easily help the business implement the marketing plan.